Kinde · Const

Branding

Kinde global brand defaults customize Kinde-hosted authentication pages with your business identity. Configure them in the dashboard; changes apply immediately without redeploying application code.

How it works

Kinde branding is a dashboard-level configuration for Kinde-hosted authentication pages. Set global defaults such as logos, favicon, colors, links, theme, and homepage URI; saved changes apply to applications immediately without redeploying application code.

Key points

Global brand defaults keep Kinde-hosted authentication pages visually aligned with your product.
Saved global branding changes take effect in connected applications without waiting for a deployment.
The branding area includes visual assets and link-color customization.
An uploaded avatar provides consistent business identity across supported Kinde UI pages.
The Light theme uses a white background with dark text.
The Dark theme uses a dark background with light text.

Common mistakes

Provide suitable assets for both light and dark themes when configuring the logo.
Uploaded logos must not exceed 1 MB.
Use one of the documented logo formats; unsupported file types are not accepted.
A code deployment is unnecessary after saving branding changes.

Example: Configure global branding

# Branding is configured in the Kinde dashboard rather than declared in application code.
# Open Design > Global > Brand, set the defaults, and select Save.

Configure branding in Kinde’s dashboard; application code does not need a branding declaration or redeployment.

When to use it

Customize hosted authentication

A product wants hosted sign-in and sign-up pages to match its visual identity.

Standardize business branding

A team needs a consistent logo, favicon, colors, and theme across applications.

Update presentation independently

A business wants authentication changes to go live without shipping a new application build.

Interview questions

QWhere is Kinde branding configured, and what does it affect?

Branding is configured in the Kinde dashboard under Design, then Global > Brand. It controls the appearance of Kinde-hosted authentication pages, including assets and theme settings.

Follow-up: How would you brand separate tenants? Use organization-level brand settings, which can override the global business defaults for an organization.

QWhat kinds of settings are covered by global brand defaults?

Global brand defaults can include the logo, favicon, avatar, colors, links, and default theme. They are applied to the Kinde-hosted authentication experience for the business.

Follow-up: What happens after saving a change? The change applies immediately to applications, so application code does not need to be redeployed.

QHow does theme selection work?

Kinde supports Light, Dark, and User preference as the default theme choices. User preference follows the device’s theme preference.

Follow-up: How can branding be removed from authentication pages? On a paid plan, disable Show Kinde branding in the global display settings and save.

Apply unique branding for an organization
Remove Kinde branding from sign in pages
Configure your authentication flows
Use your own custom domain

Source: Set global brand defaults - Kinde docs. Checked 2026-10-15.