advertising
Paid promotion of a product or service to attract buyers and raise sales.
विज्ञापन; ग्राहक जुटाने के लिए किया गया सशुल्क प्रचार
“Advertising can buy attention; it cannot buy a reason for anyone to come back.”
Word power
Marketing & digital growth vocabulary
Words for marketing & digital growth, each with its meaning in English and Hindi, how to say it, a sentence that shows it in use, and what to say instead or the opposite.
- Words
- 7
branding
The work of giving a product or company a recognisable identity and meaning.
ब्रांड-निर्माण; उत्पाद या कंपनी की विशिष्ट पहचान गढ़ना
“Branding is what people say about you when the sales team has left the room.”
persona
A detailed portrait of a typical customer, built from real behaviour and data.
आदर्श ग्राहक चित्र; आँकड़ों पर आधारित लक्षित ग्राहक का विस्तृत खाका
“A persona stops a team arguing about the user and makes them argue about Priya.”
content marketing
Attracting an audience by publishing material worth reading rather than by advertising.
सामग्री विपणन; उपयोगी सामग्री प्रकाशित कर दर्शक जुटाना
“Content marketing is slow, it compounds, and most teams abandon it at month four.”
social media marketing
Using social platforms to promote a product and build an audience for it.
सोशल मीडिया विपणन; सामाजिक मंचों से प्रचार और दर्शक-वर्ग बनाना
“Social media marketing rents an audience, whereas an email list owns one.”
PPC
Pay-per-click: advertising where the advertiser is charged each time an ad is clicked.
प्रति-क्लिक भुगतान; हर क्लिक पर शुल्क लगने वाला विज्ञापन प्रारूप
“A PPC campaign tells you in a week what an organic plan takes a year to confirm.”
product launch
The introduction of a new product to the market, with the promotion around it.
उत्पाद प्रवर्तन; नए उत्पाद को प्रचार के साथ बाज़ार में उतारना
“A product launch is a date, not an event: the work is the week that follows it.”
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